Oh, hi! I’m Arianna.

I am driven by a passion for product marketing and copious amounts of caffeine.

Currently, I am Director of Product Marketing at Precisely. My responsibilities include managing a group of brilliant product marketers, developing GTM strategy, and expanding Precisely’s data integration portfolio reach. We work with a global team of product managers, hundreds of sellers,  and marketers to propel Precisely forward in the enterprise data market.

Most days you can find me creating messaging, engaging with customers, discussing product roadmaps, developing content strategy, building positioning, and collaborating with colleagues across the business. I don’t do all this alone! Being a PMM means I’m a cross-functional player in the organization working with everyone from marketing to sales to advance our portfolio.

I wasn’t always a PMM. In the “before time,” I worked as a research analyst focusing on marketing software and digital transformation at IDC. Being an analyst means you live in data, spend a lot of time writing, presenting at industry-focused events, and working with major tech companies to determine their future strategy. Once you’re an analyst, it’s in your blood, and what I learned as an analyst has helped me become a better product marketer. What can I say? I’m a competitive intelligence nerd!

My top 10 favorite things (in no particular order):

1. My sweet dog Kylie/evil cat Domino
2. My adorable son
3. My amazing supportive husband
4. Handbags
5. Making themed holiday cards that confuse my grandma
6. Carbs
7. Exceeding my revenue targets
8. Volunteering
9. Visiting new places but living like a local
10. The Hudson Valley