Oh, hi! I’m Arianna Valentini.
I am driven by a passion for product marketing and copious amounts of caffeine.
Currently, I am a senior product marketing manager at Red Hat. As a product marketing manager at Red Hat, I am in charge of the go to market strategy for the Red Hat Application Services portfolio. Most days you can find me creating messaging, developing content strategy, discussing portfolio positioning, and collaborating with colleagues across the business. I don’t do all this alone! Being a PMM means I’m a cross-functional player in the organization working with everyone from marketing to sales to advance our portfolio.
I wasn’t always a PMM. In the “before time,” I worked as a research analyst focusing on marketing software and digital transformation at IDC. Being an analyst means you live in data, spend a lot of time writing, presenting at industry-focused events, and working with major tech companies to determine their future strategy. Once you’re an analyst, it’s in your blood, and what I learned as an analyst has helped me become a better product marketer. What can I say? I’m a competitive intelligence nerd!
My top 10 favorite things (in no particular order):
- My sweet dog Kylie
- My evil cat Domino
- My amazing supportive husband
- Making themed holiday cards that confuse my grandma
- Exceeding my demand generation targets
- Visiting new places but living like a local
- The Hudson Valley