Oh, hi! I’m Arianna Valentini.
I am a wife, animal lover, and product marketer in that order. What drives me is a passion for marketing and copious amounts of caffeine.
Currently, I am a product marketing manager at Precisely (formally named Syncsort). As a product marketing manager at Precisely, I am responsible for the overall go-to-market of the products I manage. Most days you can find me creating value propositions, developing demand generation content, discussing product strategy, and collaborating with colleagues for thought leadership pieces for the products I support. I don’t do all this alone! Being a PMM means I’m a cross-functional player in the organization working with everyone from marketing to sales to advance the products Precisely sells.
I wasn’t always a PMM. In the “before time,” I worked as a research analyst focusing on marketing software and digital transformation at IDC. Being an analyst means you live in data, spend a lot of time writing, presenting at industry-focused events, and working with major tech companies to determine their future strategy. Once you’re an analyst, it’s in your blood, and what I learned as an analyst has helped me become a better product marketer. What can I say? I’m a competitive intelligence nerd!
My top 10 favorite things (in no particular order):
- My sweet dog Kylie
- My evil cat Domino
- My amazing supportive hubby
- Making themed holiday cards that confuse my grandma
- Exceeding my demand generation targets
- Visiting new places but living like a local
- The Hudson Valley