Why Superman Should Have Kept His Day Job

Superman quit his day job last October. In protest to the “state of modern journalism”, Clark Kent has decided to hang up his press pass at the Daily Planet (Huges par 1). I am all for career changes even of fictional characters – the man has been working there since the early 1950s, so why not a change? However, in his exit speech Mr. Kent did say something that continues to nag at me – he states, “Times are changing and print is a dying medium.”

As many in the print industry will tell you times are changing but print is certainly not a dying medium. In January 2012, a white paper by InfoTrends predicts a steady increase in the print industry into 2015, with the most growth to be seen in packaging (O’Malley par 3). Let’s also not forget the growing popularity and applications of textile print either – I encourage you to read my previous post, Revolutionary Textiles.

Superman at Barnes & NobleFor those who still are not convinced, take this real world example. When working at my job as a marketing strategist, almost every client meeting I had began with someone telling me – “ I want an all digital campaign” and ended with them ordering a printed piece. Looks like that print is still sticking around. Even the mighty Mr. Kent is having a hard time shedding himself of it – since as you can see from the image he is still sold in print, in Barnes and Nobles, at a newsstand. Kind of ironic isn’t it? I guess I should support his new ventures as an online blogger and download his latest comic to my iPad for half the price.

Hughes, Mark. “Superman quits The Daily Planet – over the state of journalism – Telegraph.” Telegraph.co.uk – Telegraph online, Daily Telegraph, Sunday Telegraph – Telegraph. N.p., n.d. Web. 28 Nov. 2012.

O’Malley, Donna. “Printing Industry Stabilizes Amidst Modest Economic Growth and Technological Advancements.” Welcome to InfoTrends Inc.. N.p., n.d. Web. 28 Nov. 2012.

A Celebration of Innovation in the Arts at RIT

On Friday, February 3rd, Ryne Raffaelle, Vice President for Research, hosted a special event to honor research in the arts on campus, specifically that of CIAS. It was entitled A Celebration of Innovation in the Arts at RIT and was held within the Vignelli Center’s University Gallery. Exhibits showcased many of the schools within the College of Imaging Arts and Sciences, including three graduate students within the School of Print Media and the Cary Graphic Arts Library.
Carlos Carzo and Vickrant Zunjarrao showcased their work regarding optical agents in papers and color reproduction when printed and viewed digitally. Both students were lead by Professor Robert Chung, the school’s gravure research professor. Also exhibiting research was me! I showcased my recently completed master’s thesis dealing with consumer perception of inkjet printed textiles. All students were able to meet alumni, fellow researchers within RIT, and the general public to discuss their work and showcase the innovation the School of Print Media has to offer. The event concluded with an evening reception, which included a keynote address by Lorraine Justice, the Dean of RIT’s College of Imaging Arts and Sciences.


Digital Ink Comparisons for Textiles

This in excerpt from an SGIA article for more on the article you can download the file here: digitalink_0706. It also contains a great glossary of terms too!!

Ink Type Characteristics
UV Ink
  • More versatile in terms of what they can be printed on, rigid substrates, such as board product, plastic, glass, wood, ceramics and metal.
  • Can help achieve fast production because there is no wait time for prints to dry.
  • Save on production costs and media versatility despite having up front equipment costs that are higher than other digital printers.
  • Avoid continual cleaning and purging of the print head to remove insoluble products.
 Solvent Ink
  • Commonly regarded as the most economical inks for digital printing today, in terms of equipment costs and maintenance expenses.
  • Produce highly durable outdoor prints.
  • Media is less costly than coated media for aqueous inks.
  • Well suited to printing on soft and compatible flexible materials.
  • They can be used on low-cost, uncoated materials, such as self-adhesive vinyl, fabrics and scrim banner materials.
 Mild Solvent Ink
  • Often dubbed “mild,” “low-odor” and “eco-solvents” because they are more economical than conventional solvent inks.
  • Tend to have a low odor during production.
  Aqueous or Water-based Inks
  • Primarily derived from water, 70 to 90 percent, with a small amount of a milder solvent so that the ink will adhere to the medium.
  • Mostly used for retail POP for short-term outdoor prints, long- lasting indoor prints and indoor backlit materials.
  • Have a relatively clean handling process.
“Bio” or vegetable-based inks
  • Made with vegetable oil rather than petroleum oil. The vegetable source, coming from soy, linseed or corn, to make ethanol uses fewer non-renewable sources such as petroleum. However, some conventional solvent is typically used as well.
  • Adhere to a wide range of uncoated media.
    Deliver nearly the same durability as compared with conventional solvent inks.